Email

3 Things You Should Have on Your Website to Convert More Leads

Here’s a scenario you might be familiar with. Your website gets lots of traffic. Each day you have visitors from across the country, reading your content and viewing your product offerings. Some of those turn into leads. Visitors supply you with their email and maybe a bit of information about themselves. Very rarely, however, do …

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Repurpose Instagram Posts To Make The Best Of This Platform For Email Marketing Efforts

You will get remarkable results when you repurpose your top social media posts, especially your Instagram posts, for your email marketing campaigns. Most of the marketers today are more inclined to using repurposed content for their email marketing campaigns, which often need to be sent in bulk to a group of customers. This is because …

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20 Marketing Trends That Will Dominate 2020

Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.

For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.

You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.

How to Grow Your Email Marketing in 2019

Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.

email marketing workflows

Using Email Marketing Workflows for Your Business: 10 Great Types to Consider

No modern marketing campaign is complete without an email approach. You can try and reach new clients and stay in touch with existing ones in person, but that limits your reach. And you can try and stay in contact over social media, but then you’re competing with their friends, favourite band, and grumpy cat for attention. An email relationship is one of the few ways you can really keep their attention, let them get to know you, and keep them coming back to your site.

Of course, we can’t always stay in touch with clients on a personal level. We have a business to run, and eventually we will have way too many clients to talk to them all personally about everything. The solution is an email workflow. This allows us to tell our clients about everything that may interest them, remind them of our services, and ask for input, whilst reserving our personal attention for orders, complaints, and new relationships.

But how do we get started setting up an email marketing workflow?

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