For any email campaign to be effective, it needs a thorough analysis of the target audience and the latest design trends to retain customer engagement and increase conversions. If your email marketing strategy is lacking in results, then it’s time for an upgrade.
You will get remarkable results when you repurpose your top social media posts, especially your Instagram posts, for your email marketing campaigns. Most of the marketers today are more inclined to using repurposed content for their email marketing campaigns, which often need to be sent in bulk to a group of customers. This is because …
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.
Email is very important, as we depend on it so much that sometimes it starts controlling us and our time.
There are 3.7 billion email users in the world, sending an average of 269 billion emails every day. You can only imagine how much time is spent on each email and how much time we could save if we started using email services in a smarter way.
So before your emails start controlling you, here are top 10 quick wins to both boost your email management and make writing emails less time-consuming.
No modern marketing campaign is complete without an email approach. You can try and reach new clients and stay in touch with existing ones in person, but that limits your reach. And you can try and stay in contact over social media, but then you’re competing with their friends, favourite band, and grumpy cat for attention. An email relationship is one of the few ways you can really keep their attention, let them get to know you, and keep them coming back to your site.
Of course, we can’t always stay in touch with clients on a personal level. We have a business to run, and eventually we will have way too many clients to talk to them all personally about everything. The solution is an email workflow. This allows us to tell our clients about everything that may interest them, remind them of our services, and ask for input, whilst reserving our personal attention for orders, complaints, and new relationships.
But how do we get started setting up an email marketing workflow?
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
As your brand grows, you accumulate a lot of email leads for different reasons. The majority of them will never interact with your brand and are no interested. But they continue getting your emails. They either routinely ignore and delete them, or the emails just end up in the spam folder. Either way, it becomes pointless sending them emails.