User Experience, or UX, represents all the things that happen to the user when the user interacts with a certain product or service – including the emotions, reactions, behavior, and attitude of the user during the whole experience. When it comes to the products and/or services a company provides, the user experience is essential.
Great packaging can make the difference between a zero or a hero. For example, nearly two-thirds of wine drinkers select their wine based on the bottle. Another boozy stat comes from the beer segment where it is rumored size and flare of the tap handle can have a positive effect on sales. Namely a large, loud handle will sell more beer.
There are countless examples about presentation and why it is important but let’s get to the reason why we are here today: tips and tricks to designing packaging that sells. These are the steps I go through each time I sit down to create a new packaging design for one of my brands and I am sharing them with you.
Your logo and your brand are the hallmarks of your business. They symbolize all that your company stands for in a single, inclusive image. A strong logo builds brand identity, making it easier for consumers to associate themselves and their lives with your business. Brand identity is crucial in competitive markets, and defining yours from the outset can boost your marketing and deliver the results your company deserves.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
Choosing the right font is essential for defining your brand, but with thousands of fonts available, it can daunting to figure out which ones to pick.
You shouldn’t pick a font that “looks pretty” or “stands out.”
Choosing a font style serves 2 main purposes. First, it helps your reader read. Second, it sets the tone for the message you want to communicate. If your font is difficult to read, you’ve already failed. That should be the easy part. What’s more difficult is finding a font that matches your brand’s identity.
I’ll share some resources that will help you find the right fonts, but first let’s get some basics down on the font types that are available.
Color scheme matters in website design. Yes, there are other aspects of a brand such as messaging, images, and fonts. But color sets the underlying tone for emotion. A good consistent color scheme can create a strong, recognizable brand on your website, social media, and print marketing. It can evoke instant reactions overtime whenever someone sees the color of your brand.
If you’re running a small team and don’t have a graphic designer in house, it can be rough to get graphics. You may need graphics done for social media posts, blog posts, website pages, PDF’s or print material. Photoshop is powerful and I love using it, but it’s certainly not necessary for simple graphics. But there’s a better way. In fact, it’s something I do all the time. There are free graphic designer programs that make it super easy to design to your hearts content with drag and drop interfaces. They’re easy to pick up even if you have no background experience. And best of all, they’re free!