Ensuring brand uniformity in website design is an area where brands have to be very careful. Uneven elements in website designs can make your website difficult to remember and navigate. This article explains the utility, importance, and need for ensuring brand consistency in website designs.
If you’re not using icons on your website, you’re losing people’s attention – and subsequently leads and customers. There’s no excuse not to use them because there are so many places to get free icons and so many varieties.
Here are seven best mobile UI/UX design practices that app designers and developers should consider to deliver a high-quality user experience across all devices.
Black Friday and Cyber Monday aren’t just opportunities for consumers to pick up bargains. They are also excellent for small businesses that want to expand their tech stack without inflating their budget. If you’re looking for the best Black Friday deals on design tools, you’ll find them here. Many small businesses are doing all they …
Best Black Friday Design Tools Deals that Businesses Can’t Ignore Read More »
Photoshop has revolutionized the digital editing industry, but the plethora of tools available to newer users of the program can be overwhelming and daunting when beginning a new project. Many of us understand the basic concepts surrounding this and other Adobe tools, but have failed to fully comprehend the process of implementing the key features …
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
Creating a blog and curating quality content is a key marketing strategy for many different companies these days — but simply creating a website doesn’t automatically equate to success. In fact, there are many different elements that go into a profitable blog or website, one of the most important of these being a user-centered design. …
It’s just a fact that everything is better in twos. Imagine all those buy-one-get-one-free deals that you see at your favorite store. How often do you actually leave the store with only one item? Or, think about a peanut butter sandwich without the jelly! Pairs never go out of style, and that’s just a fact. The best thing about good pairs? They make each individual entity better.
Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
Landing pages are a vital part of your business. Existing outside of your normal website, the only way a user can get through to a landing page is via an external source, such as pay per click (PPC) advertising or email marketing. They can be used for lead generation, data collection, or even as a preamble to buying a product.
