The term “small business” covers a pretty broad range of business, from Etsy shops to tech startups. But one thing most small businesses have in common is a limited budget, as well as limited personnel. It can be difficult for a small business to market itself, among big brands that can afford large, expensive advertisements …
Marketing your business can be tough — there are so many factors to consider and so many ways to make mistakes. It can be overwhelming, especially when you are just starting out. There is a lot of information about marketing, but as a start, here are six marketing mistakes to look out for.
Since having a mobile presence has become part and parcel of the digital footprint for any business, we have seen the emergence of several options ranging from the mobile web, hybrid apps, native apps, cross-platform apps with native user experience. With so much to offer, native apps deserve some explanation on their key value propositions and advantages that made them popular among enterprises.
Instagram is a prime platform to promote products, connect with clients, and reach new people within the target market. Everyone is doing it, but concerning point is, can your business find success on Instagram? If yes, all you need to start sharing the right kind of content to attract current followers while also bringing in new ones.
While some companies view it as unessential, PR can have substantial impact on the health of your business. Consider these suggestions to start reaping the full benefits of PR.
Business reports serve as management tools, which help you get a good handle on essential elements and relationships that have been found in the raw data. As a result, these reports can help you make more effective decisions on any scenario that it indicates.
Here’s a scenario you might be familiar with. Your website gets lots of traffic. Each day you have visitors from across the country, reading your content and viewing your product offerings. Some of those turn into leads. Visitors supply you with their email and maybe a bit of information about themselves. Very rarely, however, do …
Every business today wants to go online. Usually, they launch a website but often also make an Instagram or Facebook page. It’s more or less simple to track web analytics, using tools like Google Analytics or SEMrush. But what to do if you want to launch an ad campaign on Facebook and track its results? That’s what you need social analytics tools for.