How To Handle Your Small Business During a Lawsuit

No matter how cautious your company strives to be, sometimes you find yourself wrapped up in a lawsuit that someone has brought against you. When this happens, it is important to remain calm and think through every step you take moving forward. Certain facets of the public will likely be interested in your case, so your public relations team will have a lot of work to do. Here are five ways to present your company during a lawsuit.

4 Strategies for Business Communication During Crisis

During a crisis, a business that shows empathy genuinely addresses the needs of its potential clients would be more successful even after the crisis is over. A crisis is categorized as the unforeseen circumstances that can hit any business, any time, irrespective of its size, kind, or location. A crisis can range from an economic crisis or a technological crisis to a catastrophic natural crisis, and every business should have well-defined plans to manage and overcome crises if they arise.

The Main Benefits of Geomarketing for Your Business

Location is a top consideration when it comes to any business. Where your business is located and what competition is nearby can have a huge effect on the success or the failure of the business. This is a concept that applies to your marketing efforts, as well. You have to decide where you can make your “pitch” to reach the right audience. Sometimes this is locally, and other times it is nationally or even internationally.

Things to Look for When Increasing Your Use of Automation

The implementation of Big Data has transformed the way businesses function, all the way down to their core processes. With this development comes the ability to automate many business functions that previously would have required extensive time and training for employees. Some areas lend themselves to automation more than others, and there are a lot of factors to consider when you are considering automating parts of your business.

How to Build a Brand Story That Buyers Emotionally Connect With

In today’s hyper-competitive market, brands must have a good relationship with their potential customers if they want to unlock their loyalty. You might have a top-tier product or service and use the best tools for marketing your brand, but if you fail to form an emotional connection with your prospects, then they’re less likely to …

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Conquer Your First Client Meeting By Doing This

Getting prepared for your client meetings is crucial if you want to build long-lasting relationships with your customers and consistently make enough sales. Here is how to conquer your first client meeting by following these simple steps and using these easy tips. 9 Steps to Prepare for a Client Meeting So, how exactly do you …

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3 Major Components of Effective Marketing

Marketing is an essential part of any business, but what is marketing? Marketing is an umbrella term that encompasses a number of methods used to curate the image of your company in order to build awareness of, and respect for, your brand, all of which translate in a more productive and successful business. However, its …

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Marketing Tips for Transitioning to Online Communications

The Coronavirus epidemic has upended businesses across the globe. As companies scramble to maintain a semblance of their previously bustling business activities, many have opted to shift as many of their operations to the cloud as possible.

If your company is attempting this transition to a remote work platform and online marketing strategy with little-to-no prior preparation, here are a few tips and tricks to keep in mind to help things go as smoothly as possible in the weeks and months ahead.

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