Branding

How Brands Can Take the Next Step: From Management to Thought Leadership

Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.

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Mobile SEO Rules Which You Should Follow at Any Cost

Mobile SEO Rules Which You Should Follow at Any Cost

When it comes to creating your business from scratch, there are many things to consider. Using SEO rules to establish yourself on the market and become an expert in your field is essential. Ranking high on Google and other similar search engines should be your number one priority. Using a user-friendly interface, creating CTAs, choosing the proper keywords, and creating your own landing page are just some of the SEO tools that could help your business expand.

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8 Quick Tips To Optimize Your Landing Page For Lead Generation

8 Quick Tips To Optimize Your Landing Page For Lead Generation

Landing pages are a vital part of your business. Existing outside of your normal website, the only way a user can get through to a landing page is via an external source, such as pay per click (PPC) advertising or email marketing. They can be used for lead generation, data collection, or even as a preamble to buying a product.

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6 Effective Content Marketing Strategies For Small Business Retailers On A Budget

Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.

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Good Branding - 4 Examples of the Long-Term Intangible ROI

Good Branding – 4 Examples of the Long-Term Intangible ROI

Branding is one of those things that’s hard to define and measure, but is absolutely essential for building a business that will last. When people think of branding, what usually comes to mind is a logo, colors, maybe a catchphrase.

But branding goes so much deeper. It’s about how people think about you, why they think about you, and how often they think about you. That translates into how they talk about you.

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