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How Brands Can Take the Next Step: From Management to Thought Leadership

Branding, Business, Design, Marketing, Strategy / By Avery Phillips

Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.

A Lightning-Fast List of Tips and Resources for App Marketers

Branding, Business, Marketing, Strategy, Tools / By Guest Author

Marketing in the present day is hard work. Regardless of the industry you’re in or the niche you’re trying to sell, the world is saturated with content, and it’s a daily struggle to break the mold and stand out in the eyes of your customers.

Mobile SEO Rules Which You Should Follow at Any Cost

Branding, Business, Marketing, Strategy, Tools, Website / By Guest Author

When it comes to creating your business from scratch, there are many things to consider. Using SEO rules to establish yourself on the market and become an expert in your field is essential. Ranking high on Google and other similar search engines should be your number one priority. Using a user-friendly interface, creating CTAs, choosing the proper keywords, and creating your own landing page are just some of the SEO tools that could help your business expand.

8 Quick Tips To Optimize Your Landing Page For Lead Generation

Branding, Business, Design, Marketing, Strategy / By Guest Author

Landing pages are a vital part of your business. Existing outside of your normal website, the only way a user can get through to a landing page is via an external source, such as pay per click (PPC) advertising or email marketing. They can be used for lead generation, data collection, or even as a preamble to buying a product.

6 Effective Content Marketing Strategies For Small Business Retailers On A Budget

Branding, Business, Marketing, Strategy, Writing / By Guest Author

Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.

How Do You Take Social Media Followers To Your Website?

Branding, Marketing, Social Media, Strategy, Tools / By Guest Author

We all know that social media can be a great source of traffic for e-commerce websites. The more people engage with a brand on social media, the higher its website traffic is, which, of course, helps in achieving such important tasks such as lead generation and increasing sales.

Top Quick Wins to Boost Your Email Management

Branding, Business, Email, Marketing, Strategy / By Guest Author

Email is very important, as we depend on it so much that sometimes it starts controlling us and our time.

There are 3.7 billion email users in the world, sending an average of 269 billion emails every day. You can only imagine how much time is spent on each email and how much time we could save if we started using email services in a smarter way.

So before your emails start controlling you, here are top 10 quick wins to both boost your email management and make writing emails less time-consuming.

6 Websites to Create a Logo Online

Branding, Design, Tools / By Steven Ma

When you need a logo to represent your brand, it’s best to hire a freelance logo designer or agency. But when you need to create something quickly, something simple for a side project, draft up an idea for to pass on to a designer, online logo creators can help.

Good Branding – 4 Examples of the Long-Term Intangible ROI

Branding / By Steven Ma

Branding is one of those things that’s hard to define and measure, but is absolutely essential for building a business that will last. When people think of branding, what usually comes to mind is a logo, colors, maybe a catchphrase.

But branding goes so much deeper. It’s about how people think about you, why they think about you, and how often they think about you. That translates into how they talk about you.