Marketing is an essential part of any business, but what is marketing? Marketing is an umbrella term that encompasses a number of methods used to curate the image of your company in order to build awareness of, and respect for, your brand, all of which translate in a more productive and successful business. However, its …
Developing a brand identity can do wonders when it comes to maintaining a company’s online reputation. The cold and calculated nature of the online world has made it essential that each company develops its own “tastes, opinions, and personality” when it interacts with its customers. However, with so many marketing channels available, it can be …
A brand is a trend. And in our digital era, any initiative, any idea, any two-person company, or even alone startup initiator can have a personal brand. Brands surrounded us and started a digital competition. Previously, the brand was the name of the business owner. Today, a brand is a whole complex of user representations …
Why Is Brand Building Important in The Digital Age Read More »
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
There are many reasons someone may want to become an entrepreneur. Maybe they are focused on profits or want to be their own boss. Some may just be looking to make their hobbies and passions lucrative. And of course, others may have specific creative visions they would like to share with the world. Despite the …
How to Center Your Brand on Your Customers and What They Want Read More »
The online world presents a variety of different ways to promote, develop, and grow a brand. However, just because there are plenty of tools available doesn’t mean you can simply use any combination of them in any way you want and expect to get positive results. In the same way that a hammer, saw, and …
How to Cultivate an Effective Brand Image Online Read More »
Building a business and building a brand are different things. The first is more transactional and the latter is more relational. While business is about selling a product, branding is about selling an idea, a story, a lifestyle. Building a brand requires capturing hearts, creating culture, and cultivating a tribe. It’s less about the operation …
Throughout most of history, an individual’s reputation could be managed by personal interactions, local rumors, backroom gossip, and the occasional good deed or public service announcement. However, as society has shifted laterally to newer forms of networking, the priorities of maintaining the reputation of both people and companies have changed as well. At this point, …
Do you feel that your business is not growing enough? Breathing in new life to an existing business may seem an intimidating and expensive task. Here are 5 Tips for Bringing New Life to Your Business:
Creating a blog and curating quality content is a key marketing strategy for many different companies these days — but simply creating a website doesn’t automatically equate to success. In fact, there are many different elements that go into a profitable blog or website, one of the most important of these being a user-centered design. …
