Branding

How to Build a Brand Story That Buyers Emotionally Connect With

In today’s hyper-competitive market, brands must have a good relationship with their potential customers if they want to unlock their loyalty. You might have a top-tier product or service and use the best tools for marketing your brand, but if you fail to form an emotional connection with your prospects, then they’re less likely to …

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3 Major Components of Effective Marketing

Marketing is an essential part of any business, but what is marketing? Marketing is an umbrella term that encompasses a number of methods used to curate the image of your company in order to build awareness of, and respect for, your brand, all of which translate in a more productive and successful business. However, its …

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Unifying Your Brand With a Voice

Developing a brand identity can do wonders when it comes to maintaining a company’s online reputation. The cold and calculated nature of the online world has made it essential that each company develops its own “tastes, opinions, and personality” when it interacts with its customers. However, with so many marketing channels available, it can be …

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Why Is Brand Building Important in The Digital Age

A brand is a trend. And in our digital era, any initiative, any idea, any two-person company, or even alone startup initiator can have a personal brand. Brands surrounded us and started a digital competition. Previously, the brand was the name of the business owner. Today, a brand is a whole complex of user representations …

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20 Marketing Trends That Will Dominate 2020

Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.

For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.

You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.

How to Center Your Brand on Your Customers and What They Want

There are many reasons someone may want to become an entrepreneur. Maybe they are focused on profits or want to be their own boss. Some may just be looking to make their hobbies and passions lucrative. And of course, others may have specific creative visions they would like to share with the world. Despite the …

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Tips for Monitoring Your Online Reputation

Throughout most of history, an individual’s reputation could be managed by personal interactions, local rumors, backroom gossip, and the occasional good deed or public service announcement. However, as society has shifted laterally to newer forms of networking, the priorities of maintaining the reputation of both people and companies have changed as well.  At this point, …

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