Blogging

Turning a Real Life Audience Into a Social Media Following

Acquiring followers is a particular challenge for businesses on social media. People tend to freely follow other individuals, but are wary of following businesses for fear that their timelines will become filled with promotional content.

If you’ve recently created a social media presence, or are looking to expand it, one promising source of followers is the people who already interact with you! Customers, clients, even potential customers you meet during real life outreach efforts. The trick is getting them to remember you for long enough to check you out on their mobile device or computer.

Blog Writing SEO Checklist Before You Hit Publish

Blog Writing SEO Checklist Before You Hit Publish

You’ve got your blog post production down and you’re pumping out those articles. But you know that content creation is only one part of getting web traffic to your site – the other is having good SEO.

But you’re either writing so many blog articles or are just too busy with everything else to properly go through all the SEO checkpoints on your post. You don’t always do every single optimization, and you leave a few things out here and there.

It may save a few seconds, but you’re leaving good SEO juice on the table and missing out on a lot of potential web traffic.

Is a Company Blog Worth the Investment?

Is a Company Blog Worth the Investment?

You’ve heard that it’s important to have a blog for your website, but is the return worth the investment?

Maybe you’ve seen other companies in similar industries have a blog and are considering starting one for yourself.

Or maybe you’ve already started a blog, but it’s not getting you the results you expected. It took a lot more time than you thought and you’re not seeing any growth in your company.

How to Optimize Your Blog Post for SEO: 7-Step Checklist

How to Optimize Your Blog Post for SEO: 7-Step Checklist

There are a lot of SEO tricks and hacks to get your blog post to come up higher in search engine results, but a lot of people ignore the basic steps that make the most difference.

Once you write a blog post, you want people to find it and read it.

The most important part is writing good content. Without good content, you don’t stand a chance in getting found.

But after that, companies often resort to complex ad strategies to get more traffic to their post, but most of the time they ignore the basics. The advanced strategies work, but they only move the needle a little bit in comparison to the basics.

7 Ways to Write Better for Your Brand (From Real Copywriters)

If writing isn’t your strength, getting words on the screen can be painful. I’m in that boat. I dread writing. What should normally take someone an hour to write and proofread can take me up to 3-4 hours. And it still comes out with the grammatical mistakes of a third grader. So I asked a few of my copywriter friends to offer up some advice. Here are tips from top copywriters on how to improve writing for your brand.

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