Acquiring followers is a particular challenge for businesses on social media. People tend to freely follow other individuals, but are wary of following businesses for fear that their timelines will become filled with promotional content.
If you’ve recently created a social media presence, or are looking to expand it, one promising source of followers is the people who already interact with you! Customers, clients, even potential customers you meet during real life outreach efforts. The trick is getting them to remember you for long enough to check you out on their mobile device or computer.