Best Practices to Empower Your Web Content

“Thank you so much for sharing your thoughts!”

“I enjoyed reading your ideas. More content like this makes me believe that we can change our world for the better.”

How often do you see positive comments like this?

To be completely honest, I don’t see it quite often, even though I read up to five articles every day.

Let’s be honest: the Internet is full of content that has very little value.

We see it almost every day when we look for information on Google. Often, it takes one to visit at least ten websites before they find really good information.

Unfortunately, the situation doesn’t get any better. With more than five million blog articles written every day, the web gets tons of new content every minute.

If you really want to stand out on Google, you need to “empower” your content.

What Does “Empowering Content” Mean?

It’s simple. Empowered content:

  • Has real value for the reader
  • Is engaging and makes you want to read it to the end (and leave some comments, too)
  • Doesn’t have any irrelevant marketing talk
  • Shows them, not tells them.

Creating such quality content is important for every organization. It takes a huge load off by spreading the awareness of your ideas, projects, successes, etc.

For non-profits, for example, such content can be extremely useful to:

  • Share the stories of successful projects that made an impact on people
  • Attract donors with success stories, case studies, and interviews
  • Improve the position of the organization’s website on Google
  • Share the awareness of the mission of the organization
  • Tell the world about the current projects and the plans for the future.

Great, right?

However, when it comes to content, you should work smart, not hard. With tons of other content to compete with, you should empower your articles to make sure you accomplish your goals.

If the content is mediocre and has little to no value for the people it was created for, then Google won’t be noticing it as often as needed.

In other words, the effort will be wasted.

Let’s make sure that your content has the best chance to reach as many readers as possible and convey your message in an intended way.

Best Practices to Empower Your Content

Here are some of the best ideas to create content people actually want to find and read.

1. Add Real Stories from Real People

Stories are a powerful way to attract attention and make the reader engaged to the very end. They are, without a doubt, one of the most authentic and engaging tools we have to inspire others without actually interacting with them.

It makes a ton of sense.

As a writer, you want your reader to “feel” the story you’ve written and feel certain emotions (empathy, joy, sadness, etc.). A text that makes the reader yawn and lose interest pretty early often doesn’t evoke the emotions and feelings, even if it describes a topic they are actually passionate about.

To make sure that content has the right kind of impact on your readers, try adding real stories of real people.


The stories connect us intimately and make us experience someone else’s life. They are authentic experiences that many people have. If there’s something in the story that the reader can relate to, the impact of that story could be even bigger than you think.

Many non-profits use stories to share content. The homepage of A Better Chance, for example, greets the visitors with the stories of five brave individuals.

Screenshot of by author

Each story is powerful and shows how much people go through to make an impact on themselves and others. Truly great content, right there.

You can also make a special section on your website where you share your projects with the world.

For example, SparkFlow has the Projects section where you can read about different cases of applying branding and web design techniques to empower incredible organizations.

Whatever format you choose, the most important thing to keep in mind is to make people understand the real story as well as the impact of your actions.

Yes, it sounds great, but it’s even more rewarding to be able to share your successes – as well as successes of those you’ve helped – with others.

2. Make it Easier for People to Read and Understand your Content

Do you know what people do when they see an article written like a scientific paper?

They close it and move on.

You know what people do with content that has cool buzzwords, professional jargon, and expects them to understand it?

Yeah, the same thing. They find something else. And it doesn’t matter how well you optimized your content for SEO.

Even though many people have a problem with some of Google’s content guidelines, one thing the folks at the search giant got right:

“Write for people, not search engines.”

I couldn’t agree more. Any professional writer from any top writers list will tell you: Whatever the topic you’re writing about, make sure that your readers won’t have any problems with reading and understanding it.

This means using the language, style, and tone your intended audience prefers. Also, having some great visuals to help with comprehending complex ideas.

Want to test if your content is good? Simple: just give it to a person who’s not familiar with the topic you wrote about. If they say that they didn’t get your message, then go back to the drawing board.

3. Interactive Content

People love the element of interactivity when it comes to content because most of what they find includes articles and videos. Interactive content is the most engaging, that’s why people love it.

This means that you have a great chance to stand out by adding that much-desired element.

There’s a lot of examples out there to inspire you.

Are you an aspiring entrepreneur looking to start your own startup soon?

I have an interesting tool for you! How about finding out about the destiny of your venture?

That’s where Startup Calculator comes in. Just input such data as a business model, revenue projections, and budget limits, and you’ll know when your business will be profitable (and how much money you need).

Screenshot of by author

The tool might seem like a lot to handle, but it’s really easy to use. Besides, starting your own business is a serious deal, so you need to provide a lot of info.

Okay, how about checking out the quality of air around the world in real time?

That’s exactly what World’s Air Pollution: Real-time Air Quality Index does.

Screenshot of by author

Just a few clicks, and you can check the quality of air as well as the trends for any location in the world. The tool is great for researchers, climate change activists, or just ordinary people looking to educate themselves.

The point here is that the content provides real value. It doesn’t get better than that.

Where to Start?

Work smart, not hard. By focusing on the value and usefulness of your content, you can empower it to have an impact on others. It really doesn’t matter if you’re running a small business or a non-profit organization. The principles that make content truly great are basically the same.

If you do that right, it won’t matter if there are a trillion of new articles published per minute. Your content will find a good place in the minds of the right people.

Guest article by Daniela McVicker

Daniela McVicker is a passionate digital marketer, is interested in everything related to SEO and blogging,She collaborates with many authoritative websites where she shares her experience and helps marketers make their names in the online world.

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