Steven Ma

I'm a web designer, marketing consultant, and the creator of this site. You'll find me reading in coffee shops or snowboarding down mountains.

Good Branding - 4 Examples of the Long-Term Intangible ROI

Good Branding – 4 Examples of the Long-Term Intangible ROI

Branding is one of those things that’s hard to define and measure, but is absolutely essential for building a business that will last. When people think of branding, what usually comes to mind is a logo, colors, maybe a catchphrase.

But branding goes so much deeper. It’s about how people think about you, why they think about you, and how often they think about you. That translates into how they talk about you.

How to Create a Social Media Schedule

How to Create a Social Media Schedule

If you create a social media schedule, you’ll be a lot more likely to succeed in your online marketing.

Most businesses starting out on social media try to post as much as they can, or simply whenever they can. Sometimes they post whenever something comes to them. That’s a recipe for failure.

Being successful on social media (getting actual revenue from your marketing efforts, not just likes) requires consistency and commitment. That starts with creating a schedule that you can follow.

Here’s how to get started.

What Toys 'R' Us Should Have Done to Stay in Business

What Toys ‘R’ Us Should Have Done to Stay in Business

Toy ‘R’ Us is closing down. While many saw the this as a slow and inevitable death, it still sends shockwaves through the business community.

They were the top leader in their industry for decades, and in an industry that is still growing today. So there’s a lot of speculation around what they did wrong, and what they could have done differently.

There’s the business finance side, where many question their choices of going public, having Amazon handle their fulfillment or practices that led them into debt.

But I’m going to take a look at the branding and marketing perspective because it affects large corporations and small businesses alike.

What to Post on Social Media: 5 Categories to Generate Ideas

What to Post on Social Media: 5 Categories to Generate Ideas

It’s time to write your next social media post, but you sit and stare at the empty status space not knowing what to say. A lot of people have this problem, from newbie business owners to veteran social media managers.

It’s frustrating when you lack the creative inspiration to com up with something, and a waste of time when you sit there just staring at the screen.

I’ve come up with a simple method of helping your generate ideas for social media posts. Ideally, you would set this to a plan or schedule, but you can also use it to come up with stuff on the fly.

Blog Writing SEO Checklist Before You Hit Publish

Blog Writing SEO Checklist Before You Hit Publish

You’ve got your blog post production down and you’re pumping out those articles. But you know that content creation is only one part of getting web traffic to your site – the other is having good SEO.

But you’re either writing so many blog articles or are just too busy with everything else to properly go through all the SEO checkpoints on your post. You don’t always do every single optimization, and you leave a few things out here and there.

It may save a few seconds, but you’re leaving good SEO juice on the table and missing out on a lot of potential web traffic.

Your Business is Helping Rescue Girls from Sex Trafficking

What if the business that you do could drastically transform the lives of people who need it the most? When you do business with SparkFlow, you get to be part of that change.

A few times a year, I donate a percentage of all my business to a worthy cause that is making a difference in people’s lives. This spring, we’re going to help rescue and restore girls from sex trafficking.

How to Plan a One Year Marketing Strategy in 5 Steps

You know you should have a marketing strategy. It would really help you get ahead of the game and not be so frantic all the time.

But you don’t because it feels so overwhelming. Planning is not your strength. You’d rather just do. Where would you even start?

Because you don’t plan, you end up missing a lot of opportunities. You’re always pulling together last-minute, half-baked marketing campaigns. And it causes you a lot of stress.

You should make a marketing strategy, and you should plan it for an entire year. It’s not that hard. I’m going to show you how to it in 5 steps, and you can do it under half an hour.

How to Set Business Goals for the Year

If you want to see increased growth for your business online this new year, you’ll need to set the right business goals. The New Year is great time to set personal resolutions, but also to set business goals as well. You don’t want to plateau. You don’t even want to see slight growth. You want to see significant growth. When goal-setting for the new year, here are some guidelines to follow so you can be sure you business explodes rather than fizzle out.

6 New Marketing Tools to Try in 2021

Marketing can be exhausting. With so many moving pieces, it’s easy to be overwhelmed with the work that has to be done. But having the right tool can save you so much time and give you better results.

Recently, I discovered some new tools that have been extremely useful for me. I’ve only scratched the surface of what they can do, and am looking forward to using them more this year.

But they’ve been helpful enough for me that I’m going to recommend them to you.

5 Business Marketing Lessons I Learned From 2017

2017 is over, and I’ll admit, it wasn’t one of my best years in business.

I did have a lot of successes – I was able to increase my email list, acquire new clients, set up recurring monthly clients, and launch new services.

But I also didn’t do as much as I had hoped to do, and also wasted a lot of my time on things I shouldn’t have been working on. I also worked with a lot of businesses and teams, and saw the mistakes they were making that prevented them from growing.

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