There will always be a crisis or recession that affects all industries. They are unpredictable and will affect different businesses in unforeseen ways. Though you can’t be completely immune to the impact of these events, you can strengthen your brand to better survive it and thrive when it’s over.
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
Building a business and building a brand are different things. The first is more transactional and the latter is more relational. While business is about selling a product, branding is about selling an idea, a story, a lifestyle. Building a brand requires capturing hearts, creating culture, and cultivating a tribe. It’s less about the operation …
We’ll take a look at 5 popular contact form WordPress plugins that are freemium – they have a basic free version with paid upgrades. These are all plugins I’ve used – it’ll be Jotform vs Jetpack vs Ninja Forms vs Formidable Forms vs WPForms. What is a Freemium Plugin, and Why? Freemium is a term …
Branding is one of those things that’s hard to define and measure, but is absolutely essential for building a business that will last. When people think of branding, what usually comes to mind is a logo, colors, maybe a catchphrase.
But branding goes so much deeper. It’s about how people think about you, why they think about you, and how often they think about you. That translates into how they talk about you.