How do you gauge interest or engagement from your potential donors? When I look at the health of a nonprofit, I typically measure the growth and success in 3 key areas: web traffic, email list, and donations. Are they growing, stagnant, or declining?
Why do your donors give? That’s a fairly important question to know. It affects how you communicate with them, keep them engaged, and find new donors. I’ll share 4 different methods you can use to solicit feedback from your donors – methods that I’ve recently used with some of the nonprofits I’ve worked with.
There will always be a crisis or recession that affects all industries. They are unpredictable and will affect different businesses in unforeseen ways. Though you can’t be completely immune to the impact of these events, you can strengthen your brand to better survive it and thrive when it’s over.
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
Building a business and building a brand are different things. The first is more transactional and the latter is more relational. While business is about selling a product, branding is about selling an idea, a story, a lifestyle. Building a brand requires capturing hearts, creating culture, and cultivating a tribe. It’s less about the operation …