How do you gauge interest or engagement from your potential donors? When I look at the health of a nonprofit, I typically measure the growth and success in 3 key areas: web traffic, email list, and donations. Are they growing, stagnant, or declining?
If you’re currently working through your MVV statements, already have ones that you know you need to brush up on, or are starting from scratch creating them, this will help clarify what they are, what purpose they serve, and how to write them.
Why do your donors give? That’s a fairly important question to know. It affects how you communicate with them, keep them engaged, and find new donors. I’ll share 4 different methods you can use to solicit feedback from your donors – methods that I’ve recently used with some of the nonprofits I’ve worked with.
Everyone is struggling. Would it seem tone-deaf to ask people to donate now? And if we do ask, what’s the appropriate way to do it?
There will always be a crisis or recession that affects all industries. They are unpredictable and will affect different businesses in unforeseen ways. Though you can’t be completely immune to the impact of these events, you can strengthen your brand to better survive it and thrive when it’s over.
If your brand has been closed or partially open during the Coronavirus quarantine, it can be discouraging to just try to stay afloat. However, there are some proactive business strategies to help bring in revenue and set you up to reopen again.
The single most effective thing you can do to grow your fundraising is to change the way you see your donors, and subsequently, how you speak to them
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
I’ve been in branding and marketing for the past 10 years, but I learn new things every year. That’s because marketing is always changing, and what’s relevant and effective is different of each organization.
his past year, I’ve noticed some things that seem common across most organizations. Here are 20 lessons that I’ve learned in my experience from this past year alone, and how you can use them to grow your own brand in 2020.
Building a business and building a brand are different things. The first is more transactional and the latter is more relational. While business is about selling a product, branding is about selling an idea, a story, a lifestyle. Building a brand requires capturing hearts, creating culture, and cultivating a tribe. It’s less about the operation …
