Giving Tuesday Marketing Strategy for Small NonProfits
While GivingTuesday may be overcrowded and dominated by larger organizations, small nonprofits can still find success. The key is to not compete with big charities for donations.
4 Tips for Working from Home
If you’re used to working a normal schedule job in an office environment, transitioning to working from home can be a difficult adjustment. Here are some tips and strategies I’ve learned to make the most of having a home office.
How to Plan a One Year Marketing Strategy in 5 Steps
You know you should have a marketing strategy. It would really help you get ahead of the game and not be so frantic all the time.
But you don’t because it feels so overwhelming. Planning is not your strength. You’d rather just do. Where would you even start?
Because you don’t plan, you end up missing a lot of opportunities. You’re always pulling together last-minute, half-baked marketing campaigns. And it causes you a lot of stress.
You should make a marketing strategy, and you should plan it for an entire year. It’s not that hard. I’m going to show you how to it in 5 steps, and you can do it under half an hour.
2022 US & World Holidays to Plan Your Marketing Calendar Around
Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
7 Places to Find Free Icons for Websites
If you’re not using icons on your website, you’re losing people’s attention – and subsequently leads and customers. There’s no excuse not to use them because there are so many places to get free icons and so many varieties.
How to Grow Your Monthly Recurring Donor Program
A solid, growing monthly donor base is essential for the long-term sustainability of your nonprofit. I’ll go into both the mindset of asking for monthly donations along with some tangible steps on how to do it.
How to Make Your Nonprofit Website More Effective for Fundraising
More important than how your website looks is the message that it communicates. I’ll share 5 ways to improve your nonprofit website to more effectively fundraise.
Branding Your Nonprofit Means Branding Your Donor
Nonprofits often think of branding as how they want to present themselves. True, effective branding is actually how they present their donors. Nonprofits struggle with connecting donors to the mission. You may have this same challenge. You try to communicate how good and important your work is. You try to show the impact that you’re …
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Alternative Fundraising Mediums for Nonprofits
Has your nonprofit’s fundraising growth hit a plateau? Do you feel like you’ve tapped out your current donor base? Though there are always things you can do to maximize donations from your supporter pool, sometimes the well does start running dry and you need to look for other revenue streams. When the reach and impact …
How to Find and Hire a Web Designer
If you’re thinking about redesigning your organization’s website, it can be a daunting process to start. If you’ve never had to look for a web designer before, or have had a bad experience with one in the past, you probably have a lot of questions. I’ve been on both sides of this process. I’ve had …