If you’re not using icons on your website, you’re losing people’s attention – and subsequently leads and customers. There’s no excuse not to use them because there are so many places to get free icons and so many varieties.
A solid, growing monthly donor base is essential for the long-term sustainability of your nonprofit. I’ll go into both the mindset of asking for monthly donations along with some tangible steps on how to do it.
More important than how your website looks is the message that it communicates. I’ll share 5 ways to improve your nonprofit website to more effectively fundraise.
Nonprofits often think of branding as how they want to present themselves. True, effective branding is actually how they present their donors. Nonprofits struggle with connecting donors to the mission. You may have this same challenge. You try to communicate how good and important your work is. You try to show the impact that you’re …
Branding Your Nonprofit Means Branding Your Donor Read More »
Has your nonprofit’s fundraising growth hit a plateau? Do you feel like you’ve tapped out your current donor base? Though there are always things you can do to maximize donations from your supporter pool, sometimes the well does start running dry and you need to look for other revenue streams. When the reach and impact …
If you’re thinking about redesigning your organization’s website, it can be a daunting process to start. If you’ve never had to look for a web designer before, or have had a bad experience with one in the past, you probably have a lot of questions. I’ve been on both sides of this process. I’ve had …
Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
How do you gauge interest or engagement from your potential donors? When I look at the health of a nonprofit, I typically measure the growth and success in 3 key areas: web traffic, email list, and donations. Are they growing, stagnant, or declining?
If you’re currently working through your MVV statements, already have ones that you know you need to brush up on, or are starting from scratch creating them, this will help clarify what they are, what purpose they serve, and how to write them.
Why do your donors give? That’s a fairly important question to know. It affects how you communicate with them, keep them engaged, and find new donors. I’ll share 4 different methods you can use to solicit feedback from your donors – methods that I’ve recently used with some of the nonprofits I’ve worked with.
