When it comes to creating your business from scratch, there are many things to consider. Using SEO rules to establish yourself on the market and become an expert in your field is essential. Ranking high on Google and other similar search engines should be your number one priority. Using a user-friendly interface, creating CTAs, choosing the proper keywords, and creating your own landing page are just some of the SEO tools that could help your business expand.
Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.
User Experience, or UX, represents all the things that happen to the user when the user interacts with a certain product or service – including the emotions, reactions, behavior, and attitude of the user during the whole experience. When it comes to the products and/or services a company provides, the user experience is essential.
Ever heard of a micro-influencer? It’s a relatively new concept but is quickly catching the eye of marketers and owners of small and medium-sized businesses around the world. The use of so-called micro-influencers to generate interest in a brand is gathering pace. It is becoming one of the most intriguing ways to drive a business. We’re going to explain how to use a micro-influencer in the best possible ways to further your branding.
Social media is a great way to make your website stand out from your competitors. If you can embed social media feeds on your website, you can not only make your site more engaging and entertaining but also draw in more potential customers. Here is what you need to know about this process, why you should follow this process, how to do it, and ways to ensure that it is successful.
The internet has become a common ground where people meet, talk and transact their businesses. Most businesses have moved most of their operations online and are using all manners of tricks to get more traffic to their sites through digital marketing.
Why adopt a digital marketing strategy? First of all, online promotion is very cost-effective, which makes it popular among entrepreneurs of different scopes. Even if you are a newcomer and have just started growing your company, you still have decent chances to launch a successful marketing campaign without spending a fortune. Sounds like a dream of any business person, doesn’t it?
The next question is how one can use social media to generate more revenue for a business. There are several, but the following are the top 5 ways to increase revenue that you can exploit:
There are many mistakes that B2B organizations commit when promoting their products and services on social channels. These mistakes may seem small at first, but they can produce a lot of “unpleasant” side-effects such as the loss of reputation, customers, and opportunities.
We’ll discuss the mistakes that most B2B companies do while defining their social media target audience. Pay attention and never repeat these mistakes again!
Great packaging can make the difference between a zero or a hero. For example, nearly two-thirds of wine drinkers select their wine based on the bottle. Another boozy stat comes from the beer segment where it is rumored size and flare of the tap handle can have a positive effect on sales. Namely a large, loud handle will sell more beer.
There are countless examples about presentation and why it is important but let’s get to the reason why we are here today: tips and tricks to designing packaging that sells. These are the steps I go through each time I sit down to create a new packaging design for one of my brands and I am sharing them with you.