Even with great digital content, the right targeting, and a well-strategized consumer journey; you might be missing out on a large group of potential customers. “How so?”, you might ask. Well, it’s because most digital marketing strategies forget to take into account a large section of society: people with disabilities. Content is seldom created for this group and rarely adjusted to be accessible to them as well.
Research shows that not accounting for people with disabilities in your marketing strategy equates to losing out on over 61 million customer conversions in the United States alone. Not only does this mean that your marketing reach can increase immensely if you adapted for better accessibility, but also that the future necessitates accessible marketing