There are few fields that see more fruitless efforts than marketing. For such an important part of the business world, it has a well-established possibility of accomplishing a whole heap of nothing much in particular.
This makes a lot of people wary about the prospect of investing in a marketing campaign, which then proves frustrating to the great marketers out there who are actually capable of delivering consistent results.
What businesses and marketers alike need to keep in mind is how things can go horribly wrong. If you know what causes the possible pitfalls, you can figure out how to avoid them.
As such, let’s look at why most marketing campaigns crash and burn.