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Best Black Friday Design Tools Deals that Businesses Can’t Ignore

Black Friday and Cyber Monday aren’t just opportunities for consumers to pick up bargains. They are also excellent for small businesses that want to expand their tech stack without inflating their budget. If you’re looking for the best Black Friday deals on design tools, you’ll find them here. Many small businesses are doing all they …

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5 Effective Marketing Strategies to Consider For Your Company

Over 627,000 new businesses open each year, so it is becoming increasingly difficult to stay relevant in a landscape of constant growth. If you are finding that your company’s voice is not being heard over the noise of all of your competitors, here are five effective marketing strategies that will help you to grow your customer …

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How To Handle Your Small Business During a Lawsuit

No matter how cautious your company strives to be, sometimes you find yourself wrapped up in a lawsuit that someone has brought against you. When this happens, it is important to remain calm and think through every step you take moving forward. Certain facets of the public will likely be interested in your case, so your public relations team will have a lot of work to do. Here are five ways to present your company during a lawsuit.

4 Strategies for Business Communication During Crisis

During a crisis, a business that shows empathy genuinely addresses the needs of its potential clients would be more successful even after the crisis is over. A crisis is categorized as the unforeseen circumstances that can hit any business, any time, irrespective of its size, kind, or location. A crisis can range from an economic crisis or a technological crisis to a catastrophic natural crisis, and every business should have well-defined plans to manage and overcome crises if they arise.

The Main Benefits of Geomarketing for Your Business

Location is a top consideration when it comes to any business. Where your business is located and what competition is nearby can have a huge effect on the success or the failure of the business. This is a concept that applies to your marketing efforts, as well. You have to decide where you can make your “pitch” to reach the right audience. Sometimes this is locally, and other times it is nationally or even internationally.

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