The implementation of Big Data has transformed the way businesses function, all the way down to their core processes. With this development comes the ability to automate many business functions that previously would have required extensive time and training for employees. Some areas lend themselves to automation more than others, and there are a lot of factors to consider when you are considering automating parts of your business.
There are still many non-digital companies that face challenges when it comes to shifting their marketing operations online. Plumbers, painters, landscapers, and auto shops all must keep their businesses based in the reality of physical services and brick-and-mortar locations.
How can you make the most of customer care, encourage additional purchases, and create brand advocates? By using service blueprints to ensure that everyone gets top-quality customer service every time they connect with your business.
There are more than 1.5 million registered nonprofits in operation across the U.S. So how can you help make yours stand out in a veritable sea of similar humanitarian organizations? Whether part of a targeted campaign or the larger picture, digital marketing is a promising choice for increasing your revenue along with the reach of …
Link Building for Nonprofits: What to Do and What to Avoid Read More »
Entrepreneurs always hear about the new trends and technologies that could impact their industry in the years to come, and sometimes it can be a bit overwhelming. However, while it is essential to keep up with new changes, you don’t want to lose sight of the basics. Whether it is enacting smart processes, retaining top …
The new decade brings many challenges for nonprofits. The U.S. economy is strong and total philanthropic giving was on an upward trajectory until 2017, when individual donations declined 1.7% according to the annual Giving USA report. The report summarized that contributions from corporations and big donors has increased in the last few years, but individual …
Unfortunately, due to years of traditionalist thinking, few leaders know how to successfully balance flexibility and structure into their business operations. It is far easier to follow a “simplistic, outdated organizational model in which leaders dream up strategy, devise a corporate structure to support it, and install systems to make sure employees toe the line.”
The rise of the Internet of Things reflects just how closely we’ve embraced technology in our lives. Our health, our daily schedules, and our social lives are all enhanced by a network of connected objects. The IoT continues to help us evolve in a way that bridges physical and digital experiences. This enthusiasm for, and …
How the Internet of Things Has Impacted Marketing Read More »
There are few events quite as exciting as launching a new product or website. However, all of your dreams can be quickly dashed if you do not take the proper precautions to ensure that your investment can last the long haul. Enter user testing, which is a crucial step in every product launch. This process …
Cybersecurity and User Testing: How Are They Connected? Read More »
There are many reasons someone may want to become an entrepreneur. Maybe they are focused on profits or want to be their own boss. Some may just be looking to make their hobbies and passions lucrative. And of course, others may have specific creative visions they would like to share with the world. Despite the …
How to Center Your Brand on Your Customers and What They Want Read More »
