Social media has become one of the most convenient ways to find, interact with and retain a customer base. Millions of adults of all ages utilize a social media platform on a regular basis. Internet communities and forums have become a place to make friends, obtain information and opinions, and even interact with favorite brands. People rely on their social network to answer questions, help plan events and to locate new businesses or products. Your presence on social media is an important part of building a brand and driving customers to your business. There are many simple ways to get your business noticed online. Here are six tips to help you bring customers to your social media sites.
1. Post Consistently
In order to be seen on social media, you must provide new content often. Your business should create new posts, as well as interact with your customers in comments and messages. Social media platforms are driven by new posts that are distributed to their users, so you must create a regular presence to stay involved. Utilizing social media automation can make this easy and stress-free. Experienced professionals can help you grow your following by providing original relevant content automatically to your pages. Automating this process will give you more time to dedicate to serving your customers and growing your business in other ways.
2. Maximize SEO
Many companies spend time and effort on search engine optimization for their website, but it can really pay off to do the same for your social media profiles. Make sure that your profiles are complete and offer the information your customers need. You should also link all of your social media accounts to your business’s website. Linking all of your accounts together will help customers connect with you wherever they prefer. Reaching new customers and retaining those you have is imperative so you need to meet them where they want to be.
3. Time It Right
Figure out when your target audience is most active and engage with them then. Being able to interact quickly with your customers will keep their attention and show them that you care what they think. Many customers lose interest when they try to reach out to a company for information and have to wait for a long period of time to get a response.
4. Join Groups
Another great way to find customers that may be interested in your business is through groups. Look for groups where members share common interests with you and your business and connect with them there. Your customers will begin to build trust and enthusiasm before they even reach your page. You should find groups that your products and services will be relevant to. If your business sells kitchen supplies, look for groups for cooking enthusiasts or pages where people share recipes.
5. Go Viral
Users on platforms such as Facebook, Twitter, Instagram and other social sites expect to find entertainment and want to share it with others. Giving them content that is funny, entertaining or visually appealing is a great way to gain a following. In turn, your following will share this content with friends and family which can lead to new customer connections. The more your content gets shared, the more your business can build an appealing online presence. Having many shares and a large number of followers will intrigue potential new customers, making them want to check out your business as well.
6. Ask Questions
Most social media platforms have options to poll your followers, which can be a valuable source of information. You can find out what your customers like and what they would like to see from you. Making sure you tailor your business to your customers wants and needs is a great way to build a loyal customer base. If you can ask directly, you won’t need to waste a lot of time researching what consumers expect to get from you.
Reaching your customers on social media can be one of the most cost effective ways to grow your business. Following these easy tips will help you do it the right way.
Guest Article by Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA.