Instagram has grown into the ultimate platform for sharing pictures, videos and much more. Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and approximately 1.6 billion daily likes and shares are calculated every month.
It’s a prime platform to promote products, connect with your clients, and reach new people within your target market. Everyone is doing it, but the concerning point is, can your business find success on Instagram?
If yes, then how?
All this can be done by sharing the right kind of content to attract current followers while also bringing in new ones.
Though it can be hard to know which content works best for growing your audience. However there are numerous Instagram content marketing ideas actually working and can be used on this popular platform
1. Generate Personalized Content
Not only is Instagram a great way to fill your feed with unique community-made content, but it’s a surefire idea to attract new followers, maximize sales, and convert your existing audience into clients.
Pro tip — your audience is a valuable source for finding a fantastic content idea!
Recent findings show that 90% of clients trust personalized content to help influence their purchasing decisions.
But don’t just post any content that you’re mentioned in. We suggest creating a relevant hashtag for your company. You can repost the best content from followers who use your hashtag!
Check out on Instagram how brands like Hershel and Well+Good use a branded hashtag to encourage their viewers to tag them in posts.
2. Utilize Instagram Reels
Instagram Reel is relatively a new feature, but we are all obsessed with it!
Instagram Reels are a new idea for Instagram operators to record 15-second video clips set to music and look and feel slightly similar to other apps like TikTok.
These reels give your brands another way to create fun, engaging video content on this platform.
So scoop up on this new Instagram feature and show your uniqueness.
The popularity of Instagram Reels’ is growing by the second. Plenty of companies are already using its offerings to help build their audience with some videos to get +5M views.
3. Share Stock Photos
If you’re looking to add appealing visuals to your Instagram feed, get inspired from pictures of your Instagram Stories and get inspiration. High-quality stock images can be an effective way for you to save stint, effort, and money.
You can use stock photos, collages, or videos for posts where the text needs to do the talking — think detailed captions, customer testimonials, promotional offers, sharing a favorite quote, and so on.
Using creative images, you can make killer content and build a strong aesthetic using stock photos easily.
Plus, memes can also be useful if they suit your brand style and audience.
As per the studies, 55% of 13-35-year-olds send memes every week—and 30% send them every day.
It is that impactful!
You can even post animated GIPHY memes on your Instagram!
4. Share Seasonal Posts
Capitalize on the holiday essence.
It doesn’t matter what period of the year it is! There is always something seasonal happening that you can use to create timely and relevant Instagram posts.
Like yesterday, it was International women’s day!
If it’s not an official occasion like Christmas, jump on an unofficial one like Popcorn Day, January 19th, or Administrative Professionals’ Day, April 24th.
Research shows that every person gets to know the seasonal events using their social media. Except few, because they have the idea because they are professionals.
For best results in particular seasons, try to use relevant Instagram hashtags.
5. Behind-The-Scenes Content
Ever shared behind the scene content? Or have you shared the suspense behind the actual scene? No?
You should then know that content gets more views and shares behind the scene than the main picture!
Because these are the attention grape tactics for youth!
And your social media channels are the perfect place to post such videos or customized photos that show off your brand or company’s inner workings.
On a particular occasion, give followers a snitch peek into your brand’s daily processes.
It’s always interesting to see how goods get packaged for shipping or events are prepared to show off, or so on.
6. Create Your Own Quiz or Challenge
Creating polls on social media is an easy way to stay on-trend and increase your followers’ engagement.
Check out the post like “Choose me between one” in your Instagram poll.
Or you can ask something about products or client’s reviews over the products.
On top of social media quizzes and games, you can also create your own social media contest.
Challenges provide fun for fans while also growing your reach and impressions.
With Instagram Stories’ new challenge sticker, trials typically roll out on Instagram Stories, but since stories disappear after 24 hours, why not you run an Instagram challenge on your feed as well?
Go with the difference!
And finally, wrapping tips up.
Hopefully, this article has explained to you a few actionable strategies for promoting your business on Instagram. So kick start with these tips and find success on Instagram!
Guest Article by Ayesha Kalhoro
Ayesha Kalhoro is a content creator at Revounts. She has done her graduation in Computer Science. She loves to explore and write on hot niche topics. Her imaginative writing leads to gain social media attention and increased search engine visibility. She adds value to dead issues with her creative twist, and these qualities make her a valuable content creator.
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