5 Effective Marketing Strategies to Consider For Your Company

Over 627,000 new businesses open each year, so it is becoming increasingly difficult to stay relevant in a landscape of constant growth. If you are finding that your company’s voice is not being heard over the noise of all of your competitors, here are five effective marketing strategies that will help you to grow your customer base.


The idea of canvassing may seem antiquated since many companies are making the move to a strictly digital presence. D2D canvassing is the act of going door to door to promote your business or product. This is especially beneficial for companies who have concrete items or tools that are useful but whose benefits are not fully realized simply by viewing them on a website. Some things cannot be sold solely online and require some type of in-person demonstration, which makes canvassing the perfect sales solution. Canvassing also gets you face-to-face with your customer so you can really gauge how they are feeling about and reacting to your product.

Utilize Your Existing Customers

Reviews can be painfully difficult to acquire, no matter how happy your customers may be. However, reviews are essential to the success of your business, so do what you can to encourage positive online reviews whenever you have a customer who has had a good experience. Offer incentives, such as gift cards and future purchase discounts, to those who are willing to write about their experience on one of the many review sites. Also, be sure to ask for customer quotes that you can feature on your website.

Market to Current Customers

On average, it costs five times more to acquire a new customer than close an existing one. Though gaining new customers should still be a major goal, do not forget about the people who have already purchased from you. If you are maintaining your customer database accurately, you should have a gold mine of contact information that you can market to in the future. Reach out to your current customers if you release an update to your product (this is especially important if you sell software) or even if you release a new product that works well with the product that they already have. If they are happy with your company, there should be no reason that they would not want to purchase more from you in the future, particularly if you sell numerous products that work well together.


An active blog is a great way to get your company’s name out there. Blog posts are great for SEO since they are typically text-heavy and aren’t weighed down by pictures and other intricacies of webpages. Don’t limit yourself to writing strictly about your company and your product, however. For example, if you sell a product that helps with home or digital security, write blog posts on topics such as cybersecurity and ways to keep your assets safe. By writing about broad topics that are related to your field, you position your company as a thought leader and a business that can be trusted.

Capture as Many Web Visitors as You Can

If you can afford the software to do so, capture the information of as many web visitors as you can. If this seems like more than you can handle, you can still capture some information by doing things like gating downloads. This means that in order for a customer to download a trial or a demo of your product, they have to fill out a form with their contact information. That way, you have useful information so you can contact the lead down the road and ask how their trial is going or try to close the deal.

Marketing is a huge part of a company’s success, and there are many different ways to get in front of your target audience. Follow these simple tips and you’ll have a list full of great leads in no time.

Guest Article by Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance.

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