Marketing is a fast-paced, ever-changing field. It is also one of the most important in business success. How do people learn about companies? How do brands become known at home? A well-marketed product or organization gains customers not once but multiple times, developing a client base that is reliable and profitable.
What people want and how they obtain information, though, varies. How can marketers keep up with the trends? Several methods are essential to staying “in the know.” The following are four ways to ensure you don’t fall behind but instead move forward.
1. Network, Network, Network
One person gathers information. A group accumulates a wealth of expertise. Even if you’re flying solo right now, you want to remain connected to others in your field. Go online and join professional groups and forums. Make a point to go onto these platforms regularly, reading questions, articles and posts. Here, you can see what others are doing and what conflicts they are currently facing and overcoming.
In town, seek out local groups that meet once a month. Here you can talk about your latest projects, particularly your successes. Compare notes, and forge relationships. Are you looking to advertise how to optimize health with a detox tea? See what other professionals have done with their health projects and if these projects met with success.
Rely on this system for times when you are stuck or struggling to understand something new in the field. They
become a support system that could continue to push you to see more.
2. Continue Your Education
Progressive thinkers grow and develop while static learners remain fixed in place. Seek out ways to study the latest trends. For example, take a course. Continuing education is a solid, reliable way to learn about the most up-to-date concepts and technology for your area. Nowadays you don’t have to enroll in a four-year university and seek a degree. Courses are taught through online organizations such as Skillshare and Udemy. Here, you can register for a class on SEO or Blog writing. Complete them at home at your convenience. The perk of it all is that you add another skill to your resume.
For a quick catch-up throughout the week, make rely on podcasts, blogs and books. A quick online search can reveal the recommended marketing selections that are currently sitting on bookstore shelves. Pick one to store on your bed stand at night.
Do you have 30 minutes to kill at the doctor’s office? If so, pull out your phone and read through the latest blog. Listen to a marketing podcast while walking or on the treadmill.
These measures fit into busy schedules, but they are also quick and informative.
3. Look at the Experts
What are the big guys doing? Keep tabs on the well-known marketing campaigns. Their resources and ability to research are quite extensive. They are often implementing many of the popular, effective strategies. See how they are using them and if any of those concepts could work for your business as well.
4. Use Google Alerts
Much of marketing occurs online. People constantly discuss new topics or post additional information. The internet is quite vast, though, so it may be hard to follow trends on your own. Rather than sift through the engines, let the engine work for you.
Track trends online by setting up an alert. Are you interested in the latest beauty trends? Are you working on real estate sales? Choose the keywords or phrases that you want to know more about. When that topic is discussed, get an email directly to you. At your convenience, read about what people are focusing on so you can use that to further your own concepts.
Embrace newness and creativity. In the marketing field, you are going to need that open mind and devoted energy to stay up on trends. Find ways to read about projects and concepts. Take a class online, and get to know others in your field.
Guest Article by Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.