When it comes to running a business, promotion is key. You need to make sure that customers are aware of your existence, along with your unique benefits. Unfortunately, this isn’t always easy to do. If you’d like some advice in this area, here are four effective ways to promote your business.
1. Promote Causes
One of the best ways to catch the attention of consumers is by promoting causes. Since your business will likely be competing with several similar companies, you can stand out by giving back to the community. Start by deciding what your cause will be. If you rely on local clients, you may want to pick a topic that has some relevance to your area. Next, you’ll need to figure out how to support your cause. One way to do this is by taking direct action. For instance, you can support an environmental cause by installing solar panels. Another way to show support is by donating. If you’re able to, you may want to donate a percentage of your sales to a trustworthy organization. If you can’t lose any funds, you could instead donate your time and energy. Whatever you do, make your actions known to the public.
2. Make a Website
In this day and age, it’s vital for businesses to have an online presence. Even companies that completely rely on local clients can benefit from the internet. In order to start cultivating an online presence, you’ll need to make a website. This site will be the foundation of your internet activity. Basically, everything you do online should lead back to it. Start by finding a website builder and securing a domain name. Once that’s done, you’ll need to do some designing. Try to emulate the aesthetic of your business. For instance, if your company is cute and quirky, use lighter colors and a less formal template. After your design is done, be sure that you put important information on your site. It should be easy to find your company’s about page, contact information, prices and products. When your website has been completed, starting posting the link everywhere you can.
3. Start a Blog
While it may sound odd, starting a blog can be a huge boon for your business. Essentially, it produces content that can lead potential clients to your website. In order to make an effective business blog, you’ll need to be particular about what you write. Don’t rely on writing updates or behind-the-scenes stories. While that type of content can be enjoyable, it should be saved for your social media usage. Instead, make posts that provide educational or informative material. If you’re unsure about what your topics should be, try considering your general market. For example, stores that sell clothing or accessories can make content about fashion trends. Just be sure that each topic has relevance to your business.
4. Post on Social Media Regularly
Social media is a goldmine when it comes to connecting with consumers. Thousands of people use these platforms every day, so you’re bound to find some interested individuals. You can begin using social media by choosing certain platforms. Since sites like Facebook and Instagram have the largest number of users, you’ll probably want to start there. However, you can entice specific clientele by using less popular sites, such as Reddit. Once you’ve chosen platforms, you’ll need to make accounts and start posting. These posts shouldn’t be sent out whenever you feel like it. Instead, make a schedule for the individual in charge of your social media presence. This can help ensure that your posts will be seen, which may lead to people following your account.
Promoting your business is a vital step to take. It requires thorough research, constant updates and frequent analysis. If you’re worried about dedicating enough time to this task, you could consider hiring a promotional team. No matter what, make sure that your presence is known and appreciated.
Guest Article by Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
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