As the holidays get closer, it’s a time for businesses and nonprofits to get the biggest sales and donations they’ll receive all year. For many organizations, the revenue they generate in November and December can account for up to half of their revenue for the entire. So it’s an important time to have your campaigns nailed down. One of the biggest shopping and donating weekends is Thanksgiving.
We gravitate towards doing things that are exciting or urgent because they give us immediate results, or at least the perception of it. What we should have been doing all year was grow our audience through consistent content marketing, but that’s boring.
If you’re creating a new startup or rebranding your current company, here’s what you need to do to make sure your name is remarkable and memorable (and available!).
Brands lose out on so many visitors when people can’t find their website or social media profile because they’re spelling it wrong or can’t remember it. If you want people to remember you and find you, here’s what you need to consider.
Hashtags in social media are great for joining in on conversations and exposing yourself to new audiences. Using trending hashtags on Facebook, Twitter, and Instagram help you to appear in the search results of people looking through posts on that particular topic.
Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
As your business grows, it gets harder to stay on top of everything. You forget things, things fall through the cracks, and you just find yourself overwhelmed.
Google offers a ton of free and paid apps that help you run your business more efficiently. Maybe you already use Google Docs or Gmail. Here are some of the top ones to use.
Small business accounting is time-consuming, tedious, and complicated.
If you’re a small business without a dedicated accounting person, some unlucky soul on your team is managing that (if not you) or you outsourcing it to an accountant.
If you’re a solo boss, then you have to find time to do that with the other million things you juggle.
Let’s be honest, you don’t really keep up with it like you should and it gets neglected. Then tax time rolls around and you hate yourself for not being on top of things.
Nothing can make accounting fun, but there are some apps that at least make it less painful.
The Pepsi ad with Kendall Jenner sought to reach millennials at an emotional level, but just ended up inciting criticism and disgust.
So what went wrong?
Pepsi was trying to use emotional marketing to reach their target demographic. This is pretty normal and is often effective. They had all the right elements, but connected them in all the wrong ways. Here is where Pepsi went wrong in their Kendall Jenner protest ad, and some lessons that we can learn from them.
Even though a website may look pretty and professional, there are really common, overlooked mistakes that many companies make that actually hurts their business. Here are the top ones that you can easily change to decrease your bounce rate and increase your leads and sales.
You might be hesitant to appeal to emotions in your marketing content, but it’s undoubtedly the most important part in successfully reaching your customer.
That’s because people don’t care what they know about your product, they care about how they feel about your product.