Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
Toy ‘R’ Us is closing down. While many saw the this as a slow and inevitable death, it still sends shockwaves through the business community.
They were the top leader in their industry for decades, and in an industry that is still growing today. So there’s a lot of speculation around what they did wrong, and what they could have done differently.
There’s the business finance side, where many question their choices of going public, having Amazon handle their fulfillment or practices that led them into debt.
But I’m going to take a look at the branding and marketing perspective because it affects large corporations and small businesses alike.
It’s time to write your next social media post, but you sit and stare at the empty status space not knowing what to say. A lot of people have this problem, from newbie business owners to veteran social media managers.
It’s frustrating when you lack the creative inspiration to com up with something, and a waste of time when you sit there just staring at the screen.
I’ve come up with a simple method of helping your generate ideas for social media posts. Ideally, you would set this to a plan or schedule, but you can also use it to come up with stuff on the fly.
You’ve got your blog post production down and you’re pumping out those articles. But you know that content creation is only one part of getting web traffic to your site – the other is having good SEO.
But you’re either writing so many blog articles or are just too busy with everything else to properly go through all the SEO checkpoints on your post. You don’t always do every single optimization, and you leave a few things out here and there.
It may save a few seconds, but you’re leaving good SEO juice on the table and missing out on a lot of potential web traffic.
What if the business that you do could drastically transform the lives of people who need it the most? When you do business with SparkFlow, you get to be part of that change.
A few times a year, I donate a percentage of all my business to a worthy cause that is making a difference in people’s lives. This spring, we’re going to help rescue and restore girls from sex trafficking.
You know you should have a marketing strategy. It would really help you get ahead of the game and not be so frantic all the time.
But you don’t because it feels so overwhelming. Planning is not your strength. You’d rather just do. Where would you even start?
Because you don’t plan, you end up missing a lot of opportunities. You’re always pulling together last-minute, half-baked marketing campaigns. And it causes you a lot of stress.
You should make a marketing strategy, and you should plan it for an entire year. It’s not that hard. I’m going to show you how to it in 5 steps, and you can do it under half an hour.
If you want to see increased growth for your business online this new year, you’ll need to set the right business goals. The New Year is great time to set personal resolutions, but also to set business goals as well. You don’t want to plateau. You don’t even want to see slight growth. You want to see significant growth. When goal-setting for the new year, here are some guidelines to follow so you can be sure you business explodes rather than fizzle out.
Marketing can be exhausting. With so many moving pieces, it’s easy to be overwhelmed with the work that has to be done. But having the right tool can save you so much time and give you better results.
Recently, I discovered some new tools that have been extremely useful for me. I’ve only scratched the surface of what they can do, and am looking forward to using them more this year.
But they’ve been helpful enough for me that I’m going to recommend them to you.
2017 is over, and I’ll admit, it wasn’t one of my best years in business.
I did have a lot of successes – I was able to increase my email list, acquire new clients, set up recurring monthly clients, and launch new services.
But I also didn’t do as much as I had hoped to do, and also wasted a lot of my time on things I shouldn’t have been working on. I also worked with a lot of businesses and teams, and saw the mistakes they were making that prevented them from growing.
As I’ve grown my business, I’ve come to rely on a lot of online tools to run it. There are probably dozens of software platforms that I use to run everything from operations to marketing to sales. And I always want to use the best, so I’ve tested hundreds.
In this article, I’m going to share with you the top online business tools that really came through for me in 2017. There are so many that I used, but I relied much more heavily on these this past year, so I wanted to limit the list to the top of the crop.