When it comes to the job market, it is usually the candidates who ask themselves, “How can I be more competitive?” But as the economy recovers and job opportunities grow, it is employers who are asking themselves this question. In order to attract and recruit top talent, it is important that companies take note of their employer branding. If not, the perception of your company can be easily misconstrued. This can ultimately lead to your company missing out on talented professionals and stunting growth.