As an owner of an e-commerce store, you’re facing a rather strange challenge: selling without being salesy. The days of a product-focused advertising are long gone, so you have to forget about sales pitches and being pushy.
Social media is no exception. Promoting your products there also requires careful consideration and adopting the latest techniques. No pushy salespersons are welcome there.
To become successful on social media, your brand needs to build relations with potential customers instead of focusing on sales from the beginning. This approach ensures a positive impact and image of your brand.