Lucy Benton

Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business. Now she is writing for marketing and business resources. Also Lucy has her own blog where you can check her last publications. If you’re interested in working with Lucy, you can find her on Twitter.

Lucy Benton

7 Ways to Promote Your E-commerce Product without Being Salesy

As an owner of an e-commerce store, you’re facing a rather strange challenge: selling without being salesy. The days of a product-focused advertising are long gone, so you have to forget about sales pitches and being pushy.

Social media is no exception. Promoting your products there also requires careful consideration and adopting the latest techniques. No pushy salespersons are welcome there.

To become successful on social media, your brand needs to build relations with potential customers instead of focusing on sales from the beginning. This approach ensures a positive impact and image of your brand.

11 Tricks to Create Great Facebook Ad Designs

Facebook is a true giant in the social media world with over 2 billion monthly users. By introducing Facebook Ads, they opened up a new chapter in modern marketing techniques. They provide opportunities for both large and small businesses to advertise their services and engage with the target audience. So if you are currently working on your marketing strategy, keep in mind that Facebook Ads have to be one of the priorities.

So why should you start using Facebook Ads?

10 Myths About Using Instagram to Help Your Business

Maintaining an active Instagram presence is mandatory these days if you are serious about growing your business. However, there is still a significant percentage of companies and individuals which aren’t tapping into the business potential Instagram can provide. The problem is that Instagram is perceived as a network that is mainly there for fun, a platform for college students and teenagers to post their selfies, which couldn’t be further from the truth.

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