Avery Phillips

Avery T. Phillips is a freelance human being with too much to say. She loves nature and examining human interactions with the world. Comment or tweet her @a_taylorian with any questions or suggestions.

Link Building for Nonprofits: What to Do and What to Avoid

There are more than 1.5 million registered nonprofits in operation across the U.S. So how can you help make yours stand out in a veritable sea of similar humanitarian organizations? Whether part of a targeted campaign or the larger picture, digital marketing is a promising choice for increasing your revenue along with the reach of …

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Tech Tools and Resources for Nonprofits in 2020

The new decade brings many challenges for nonprofits. The U.S. economy is strong and total philanthropic giving was on an upward trajectory until 2017, when individual donations declined 1.7% according to the annual Giving USA report. The report summarized that contributions from corporations and big donors has increased in the last few years, but individual …

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Finding the Balance Between Business Structure and Flexibility

Unfortunately, due to years of traditionalist thinking, few leaders know how to successfully balance flexibility and structure into their business operations. It is far easier to follow a “simplistic, outdated organizational model in which leaders dream up strategy, devise a corporate structure to support it, and install systems to make sure employees toe the line.”

How the Internet of Things Has Impacted Marketing

The rise of the Internet of Things reflects just how closely we’ve embraced technology in our lives. Our health, our daily schedules, and our social lives are all enhanced by a network of connected objects. The IoT continues to help us evolve in a way that bridges physical and digital experiences. This enthusiasm for, and …

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Cybersecurity and User Testing: How Are They Connected?

There are few events quite as exciting as launching a new product or website. However, all of your dreams can be quickly dashed if you do not take the proper precautions to ensure that your investment can last the long haul. Enter user testing, which is a crucial step in every product launch. This process …

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How to Center Your Brand on Your Customers and What They Want

There are many reasons someone may want to become an entrepreneur. Maybe they are focused on profits or want to be their own boss. Some may just be looking to make their hobbies and passions lucrative. And of course, others may have specific creative visions they would like to share with the world. Despite the …

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