Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
When Nike inked a deal with Michael Jordan, one of the biggest sports star on the planet, something incredible happened in the marketing world. Sports figures (and their enviable lifestyles) have been used to selling shoes before, but after the Air Jordan came out, and with the success of Michael Jordan’s stellar rookie year, Nike’s sales skyrocketed because everyone wanted to “be like Mike.”
In our digital world, a strong argument can be made that your business cannot survive without social media. Taking your marketing campaign to social media platforms is just too important and carries too many benefits to ignore.
Without a strong social media presence, your business will have a tough time trying to compete in your industry, as you can almost guarantee that your competitors have one. If you are part of the tiny percentage of businesses who haven’t implemented a social media marketing campaign or just aren’t sold of its benefits, you’ll find it advantageous to read below and discover the importance that social media has on marketing for your company.
Acquiring followers is a particular challenge for businesses on social media. People tend to freely follow other individuals, but are wary of following businesses for fear that their timelines will become filled with promotional content.
If you’ve recently created a social media presence, or are looking to expand it, one promising source of followers is the people who already interact with you! Customers, clients, even potential customers you meet during real life outreach efforts. The trick is getting them to remember you for long enough to check you out on their mobile device or computer.
Consistently reaching your target audience can be a difficult goal to achieve without conducting the necessary research. Market research has been used as a huge tool in determining target audience as well as what gets people motivated to purchase services or products. As technology continues to expand, more people see businesses who use technology as more modern and credible. While this may or may not be true, there are many modern day tools and technologies that can help marketers conduct research and reach their target audience.
Your logo and your brand are the hallmarks of your business. They symbolize all that your company stands for in a single, inclusive image. A strong logo builds brand identity, making it easier for consumers to associate themselves and their lives with your business. Brand identity is crucial in competitive markets, and defining yours from the outset can boost your marketing and deliver the results your company deserves.