As an owner of an e-commerce store, you’re facing a rather strange challenge: selling without being salesy. The days of a product-focused advertising are long gone, so you have to forget about sales pitches and being pushy.
The reason is that 95 percent of information delivered by salespersons is something no customer really cares about. For example, they don’t take time to ask customers about what they may need from a product.
Instead, they bombard customers with statistical data, facts, and technical jargon even if no one asked for them. As the result, the information is completely irrelevant and falls on deaf ears.
Social media is no exception. Promoting your products there also requires careful consideration and adopting the latest techniques. No pushy salespersons are welcome there.
To become successful on social media, your brand needs to build relations with potential customers instead of focusing on sales from the beginning. This approach ensures a positive impact and image of your brand.
There are a number of effective strategies to develop relations with potential customers that are a right mix of consistency and creativity. To learn these strategies, take a look at the infographic below, created by social media marketing experts from writing company College Paper.
It presents seven excellent options for reaching the following important goals:
- Establishing positive and trustworthy relationships and connections with potential customers
- Helping customers make educated purchasing decisions
- Maintaining communication with the online audience
- Increasing social media exposure of your products.
For example, one of the strategies described in the infographic is product explainer videos. They are short marketing videos, typically between 30 seconds and three minutes long, that present a product or a service and explain its features and intended uses.
They are perfect for introducing a product because they don’t require a lot of time and showcase what it can do for a customer. Besides, it’s a really cool and innovative way to connect with an increasingly savvy online audience.
Next, “Behind the Scenes” content can help you to make it easier for viewers to relate to your brand by showing the people behind your company and how hard they work to make sure that all customers are satisfied.
By achieving the goals listed above, you ensure that your social media platforms can become serious selling machines. Given that social media is one of the most important marketing channels for e-commerce stores, let’s learn how to make them work and bring customers.
Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business. Now she is writing for marketing and business resources. Also Lucy has her own blog Prowritingpartner.com where you can check her last publications. If you’re interested in working with Lucy, you can find her on Twitter.