The internet has become a common ground where people meet, talk and transact their businesses. Most businesses have moved most of their operations online. They are using all manners of tricks to get more traffic to their sites through digital marketing.
Why adopt a digital marketing strategy? First of all, online promotion is very cost-effective. This makes it popular among the entrepreneurs of different scopes. Even if you are a newcomer and have just started growing your company, you still have decent chances to launch a successful marketing campaign without spending a fortune. Sounds like a dream of any business person, doesn’t it?
The next question is how one can use social media to generate more revenue for a business. There are several, but the following are the top 5 ways to increase revenue that you can exploit:
1. Website Optimization
Does your company have an official website? If it does, then you know the cost of designing one. A good website is user-friendly and easy to navigate. In addition, it is well formatted – SEO optimized. Search engines. It should also be reviewed and updated frequently, otherwise other competing sites which are well optimized will push it down in search lists thereby dimming chances of your products appearing in the top.
For your site to outshine the rest, you must use trending keywords and phrases and strategically place them in your page content. These keywords are generated using special tools such as ad-word tools to examine and assess popularity and possibility of search queries ranking high in web pages. When your site appears in the top pages, chances of clients seeing your products increase thereby translating into more sales.
2. Using Google My Business tool
This is one of the tools used by professional digital marketers to increase business’ visibility. It is offered free of charge meaning anyone can use it to boost their presence in the Google search pages or maps.
The tool works best if you have a physical store with physical contacts if you indicated the direction of your business and you have huge traffic coming. This Google My Business strategy is very effective as the chances of local shoppers meeting seeing your shop increases thus translating into more sales.
3. Email nurturing
If you have an email address, you must have received unsolicited emails in your inbox urging you to purchase items. These emails can be annoying if you have no interest in the advertised content. Nevertheless, if you successfully build your brand and use email services as a digital marketing strategy, you can position yourself as a trusted partner by advertising products in a timely manner and to specific recipients.
This because these emails should not be sent to everyone but only to your customers and potential buyers identified through lead generation results or those who have shown interests by subscribing to your newsletters. The more you advertise to this group, the higher the conversion rate.
4. Creating business profiles in social media
This is one of the easiest digital advertising strategies to increase sales in the current times as most people have social accounts where they spend most of their time browsing and catching up with their friends. Some of them just log in for news and to see what is happening in the world.
What if you strategically place your adverts on their walls? You may be asking how but if you liaise with social media giants like Facebook you can have your products advertised to customers based on their interests and their browsing histories.
Alternatively, if you have several social followers, you can post your products on your wall for customers to see them and if they are interested, they will buy them.
5. By using campaign tracking tools
Traders resort to using various strategies to increase sales; some pay search engines like Google to advertise their products on their platforms while others use their huge online community to market their products.
Irrespective of the strategy used, if you realize yours is not working, you can stop throwing more money at it, as you may lose a lot but gain nothing. This is only possible if you use a tracking tool. It may cost extra cash, but it is worth it.
These are not the only digital marketing strategies that are used to increase revenue for business but are some of the best ones to use.
Written by Emily Watts
Emily Watts is a content creator at EduZaurus and digital marketer.