Do you feel that your business is not growing enough? Are you looking to breathe new life into your business? Do you want to add value to your business without burning a hole in your pocket?
Breathing in new life to an existing business may seem an intimidating and expensive task. But remember small is big when it comes to giving your business a new flavor.
Here are 5 Tips for Bringing New Life to Your Business:
1. Build upon a brand identity:
A brand logo is one of the best marketing tools available to small as well as big businesses. An interesting logo creates brand re-call value and is the best way to improve on sluggish sales. Giving an identity to your business, products, and services is one of the best ways to rejuvenate it. With the help of a catchy tag-line to go along with the logo will help to infuse new energy into your branding.
Sometimes, changing an existing logo also helps create fresh interest in the brand.
A lot of businesses now use personalized custom labels to generate new interest in your products. Companies like iCustomlabel can help you with creating attractive personalized labels for a wide range of products like –wine labels, personalized placemats, beer labels, water bottle labels, and even cigar labels. Eye-catching personalized stickers may be used for attracting potential customers.
Decorating your business with the logo is also an inexpensive way of giving a new look to your workplace.
Several businesses also gift products with custom labels to existing and loyal clients during the festive season.
2. Social media:
Social media marketing is fast gaining popularity among businesses, especially small and medium businesses. The outreach of social media like Facebook, Instagram, Twitter, and What’s App is immense.
With the help of social media platforms, businesses are able to harness the attention of clients from across the world. Marketing on social media is not at all expensive. It also doesn’t require a lot of expertise. Regular uploads, blogs, and posts help in tapping potential customers from different parts of the world.
A lot of businesses are averse to marketing on social media, due to lack of know-how or due to the shortage of time. In such cases, you may consider employing social media managers. These professionals specialize in the field of digital marketing. They will give a specialized boost to your social media networking. They are well-versed with the nuances and secrets of social media marketing. They are able to generate more followers and likes for your business at a very nominal cost.
A lot of times, it pays to collaborate with other businesses. For example, if you are a coffee shop owner, you may collaborate with book-clubs, students, and pet clubs and provide your café space to them for their events.
Depending on your products and services, you may try to build upon your network with organizations like schools, colleges, pet clubs, book clubs, photography clubs, literary societies, poetry clubs, and golfer’s club to name a few. Such collaborations may not mean an immediate increase in revenue, but it is sure to bring in a stream of regular and loyal clientele.
You may also try to offer products and services to local organizations for charity. A lot of businesses even provide free products with customized labels at local fairs and events. This helps attract clients who may not have used your products before but are now willing to try it simply because they don’t have to pay for it.
4. Map yourself:
Did you know that if you type pizza on Google Maps, it will show you the best pizza places around you? More and more people are now using services like Google Maps to find products and services around them.
It is essential that your business, product, or service is easily available on online platforms like—Google Maps, Foursquare, Facebook market, TripAdvisor or Yelp. In spite of offering the best products at the most competitive prices, you may be losing out on sales simply because you do not have a good online presence.
Good references are utmost important for supporting your business in today’s world. You may persuade loyal customers, friends, and family to post good reviews or references about your business on different online mediums.
It is important to keep in mind that customer reviews should be honest and realistic. Never post fabricate and too good to be true reviews as most readers are able to read through fake and phony recommendations. Bogus references will damage the reputation of your business in the long run.
5. A great website:
Any business in today’s world is incomplete without a good website to support it. Remember the Three I’s of a good website. A superior website is always Interactive, Informative and Interesting.
An interactive website keeps the client engrossed at all times. It offers a good blend of animations, videos, and pictures for a superior online experience. It should provide comprehensive and interesting information about your business, its products, services, promotions, and special packages.
It should also cater to people with special needs and should be mobile-friendly. Today’s businesses need the F5 key found on laptop and computer keyboards. A single touch for rapidly refreshing it! With all businesses, it is important to remember the maxim, “Winners don’t do things differently. They do different things.”
Article by Chris Myers
Chris Myers is a journalist and writer, covering business, marketing, latest technology and media topics.
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