In this day and age, it is very difficult to have a thriving business without high-quality social media content. Since marketing and social media practices are always evolving, staying up to date and implementing your social media plan can feel like a never-ending job.
The constant practice of content creation with the goal of going viral can get exhausting. However, quality social media posts and interactions is necessary for your business’ success. Luckily, there are a few simple rules you can follow that can help keep you on track on your way to creating social media gold.
Knowing why you need great content on social media in the first place is an important place to start. Getting personal with your content and being consistent will be sure to attract and keep a loyal following.
Know Why You Need Great Content
Effective social media marketing is extremely important for any business. Without it, you will likely flounder. Unique content creation and sharing is essential for successful social media campaigns. Great content can really drive a business, while low-quality efforts can have the opposite effect.
According to Northeastern University, the benefits of social media marketing include “added channels for content distribution and promotion; expanded opportunities for user-generated content and outreach; boosted user engagement; increased brand awareness, recognition, and relevance; enhanced relationship building and customer loyalty; and accelerated consumer feedback and data results.”
Social media marketing can provide you with a wealth of information about your customers and your business. You need to know what is working and what is not, as well as how you can learn from that information to improve your social media efforts in the future.
Get Personal With Your Posts
No one likes dry, un-engaging content. With an endless sea of things to scroll through and click on, you have a split second to make a positive impression on your audience and make them want to engage with your business and brand.
One of the best ways to ensure success is to get personal. If you develop a brand identity and personality, you will be more likely to create social media gold. Don’t be afraid to give your posts a strong voice or to interact with your audience. You can get really creative in this field in a variety of ways, so don’t get bogged down stressing over figuring out what to post. Generally, thinking outside the box will be your friend when it comes to making great content to share.
For example, consider collaborating with a business or artist to create custom products like coasters for your brand or for a specific event. Customers who buy those products then have a chance to make their own posts about them, therefore boosting engagement and increasing brand awareness.
This is just one way to engage with your audience. Other ideas include always responding to messages/comments and asking questions in your posts. People want to feel like they can identify with and trust your business, and that can’t be done without engagement.
Post on a Consistent Schedule
One of the golden rules of social media creation is being consistent. No one is going to religiously follow your Facebook page if you publish three posts in one day and then nothing more for a month. A sporadic posting schedule won’t help you make an impact.
Creating a content calendar with consistent spacing between posts is one of the best things you can do for your marketing efforts if you want to master social media. The payoff will be huge. Even better, once you have a calendar lined out, you can automate and schedule posts to make the workload a bit lighter for yourself.
The other thing about being consistent is that your posts need to be consistently good. Putting up sloppy posts on a consistent schedule will not help you out very much. In reality, they could have a negative impact on your business. High-quality posts with eye-catching photos is the way to go.
The real purpose of social media is to connect. You want people to connect to you brand and business and to value whatever it is that you are offering. A little effort in the realm of social media marketing can go a long way toward making this goal a reality.
If you can look at your business’ social media accounts as creative and interactive outlets, you can have fun with your posts and be more likely to be sharing something worth engaging with. Knowing why you are doing this in the first place, developing a brand personality, and posting consistently will all help you head in the right direction of churning out social media gold.