Instagram has taken the world of social media by storm, as it’s one of the fastest growing social media websites. And the numbers will tell you more of the same. Instagram has as much as 800 million users, which is really close to Facebook’s stats, and it leaves all of its competitors in the dust. For instance, Snapchat has just over 160 million users. More importantly, Instagram’s users are active, as more than half of them use it every day to post new content. Among such a massive crowd is a large number of potential customers which would be willing to purchase your service or product.
Maintaining an active Instagram presence is mandatory these days if you are serious about growing your business. However, there is still a significant percentage of companies and individuals which aren’t tapping into the business potential Instagram can provide. The problem is that Instagram is perceived as a network that is mainly there for fun, a platform for college students and teenagers to post their selfies, which couldn’t be further from the truth.
But, if you were to look at Instagram from a business angle, you would soon realize that it’s brilliant at helping you reach out to your target audience and connect with them. And now is the right time to join. 60% of businesses, plenty of which are global brands, along with 1 million advertisers every month cannot be wrong. Despite all the misleading information you will come across online, Instagram is one of the premiere platforms you should be looking at if you are focused on developing your business online.
Fortunately, there is still useful information out there that can demonstrate just how powerful of a tool Instagram can be for growing your business and your relationship with your customers. A good place to start would be the infographic created by the wonderful designers over at Proessaywriting, which can be seen below, which dispels 10 most common myths and misconceptions people have about Instagram as a business tool.
But, apart from doing away with all the myths and reasons behind them, this infographic also provides useful and actionable tips on how you can use your Instagram profile to connect with your followers and customers and take your business to another level. If you still think Instagram can’t create that much of an impact, you will definitely change your mind after checking out the infographic.
Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business. Now she is writing for marketing and business resources. Also Lucy has her own blog Prowritingpartner.com where you can check her last publications. If you’re interested in working with Lucy, you can find her on Twitter.