Any project manager involved in managing a digital marketing project knows that he or she is going to face a lot of challenges related to content. Figuring out how to create great content is one these challenges, and involves writing textual materials that a target audience could find useful and interesting.
For example, let’s suppose you’re managing a website project that requires creating a blog. Naturally, this means that you’ll need to write a bunch of articles on a wide variety of topics related to the industry or niche of the blog that the target readers will want to read. Since your main expertise is project management, making the content part possible could be very difficult because content requires a lot of investment.
To produce a piece that readers will love, one needs to conduct a research of potential topics, create a number of topics, come up with a content calendar, write this content, and share it with the audience. While this may not sound like a tough thing to have to do, creating engaging and quality content remains one of the top challenges for digital marketers worldwide.
Having proper tools to help with the process of content creation is a must for project managers to ensure that all writing-related tasks are done appropriately and on time. Below, we’ve gathered 10 great options just for that.
One of the most difficult challenges that project managers face with content writing projects is deciding where to start. Yes, many project managers don’t have a clear process in terms of content strategy, and someone with a great expertise in content writing needs to help with determining the process, determining the milestones, identifying the tasks and assisting with the implementation.
If you don’t have anyone with such expertise, feel free to use Essay Writing Land and its professional content planning and writing specialists.
Ideally, project managers have enough finances in a project budget to hire a professional writer to create all written content and proofread it. However, if your budget doesn’t allow this, consider using a writer to compose the key pages of content or just for proofreading. BestEssayWritingTips was created to help project managers on a budget to help with the critical pages, proofreading, and editing, so it could be a great option for your content challenges in this case.
Another common content-related challenge that many project managers face is saying goodbye to it. For example, not all content created during a website project implementation ends up being in the final version because of quality and relevancy requirements.
To ensure that only the best content that has the highest chance of working is included in the final version, you need someone to provide editing and explain why you should keep or delete a particular piece of content. This is something that Essayontime can help you with because content specialists working there can define valuable content pieces that allow your marketing message to be consistent and reach the target audience.
As a project manager, you may not know all latest requirements for online content such as article length and the use of images. However, it’s a known fact that long-form content (2,000+ words) gets shared more times than short-form content, and your client may not be aware of this. You, on the other hand, should be more knowledgeable to ensure that your content project delivers good results.
Also, content that contains visuals is more popular than the one without them, because many people are visual learners and prefer to have images and even videos in content.
A-Writer could be a great tool for you to explain why a particular word limit is better to satisfy your target reader’s content needs and help with writing engaging content full of engaging visuals.
How do you know if the content used in your project is good? Chances are the amount of content produced in your project is large, so how could you define its quality and decide whether to present it to the client?
In addition to writing quality content, CollegePaper provides testing that ensures that your content is easy-to-read, discoverable by Google, and comprehensible. By using their services, you can avoid losing precious time and giving your client low-quality content they can’t use to reach their business goals.
Being able to write readable and compelling texts makes a project manager invaluable, and if you want to develop these skills, use the assistance of Essaygeeks. They specialize in writing and helping people develop skills that allow to transform unorganized text into something compelling and engaging, which is exactly what you need.
You’ll have to use these skills many times on your job, whether it’s writing an email to a client, a brief for a designer, or a project plan for your team. So, if you feel like you need some assistance with that, Essaygeeks are here to help.
Do you have content templates to show to your clients to demonstrate what kind of writing is needed for their website? Can you explain how to write content to make a client’s website unique in the niche and how you’re planning to capture the attention of the target audience? If the answer to these questions is no, then this tool should be in your toolkit.
It specializes in producing quality content, and providing professional advice for project managers, including how to create and run content inventory, define irrelevant content, and write content templates.
If you need to write an effective project goal and objectives, you have to know the difference between a goal, an objective, and a vision statement. For example, a goal can be a high-level, vague statement that just provides an overall context for what a project is set to accomplish. On the other hand, an objective is a highly specific statement that describes results that need to be achieved by a project.
Edu Geeks Club can give you the knowledge you need to produce effective project vision statements, goals, and objectives, and improve your overall planning process.
You as a project manager have to determine the approval process that each piece of content needs to undergo in order to be ready to go live. If you need help with creating an initial workflow for this process, feel free to use this tool. They can help you with defining quality assurance and approval steps for any content that you need to send to a client.
10. Scholar Advisor
This tool is perfect to ensure that the content your produce is readable. Readability is an important factor in online content that defines how easy it is to consume. Simply provide the text that you’re working on in your project and they will analyze it and provide a score as well as improvement recommendations that you can use to make sure that your clients receive content that meets their expectations.
The above tools can help you with improving the success of your projects that involve content writing, teach you to communicate effectively, and winning the content creation battle.